Exclusively for business owners
Investing in your own business will always be the best investment you'll ever make.
you've just got to do it the smart way.
Stop investing in lottery tickets. Start owning the flywheel — Operational VC turns every euro you deploy into both an operational win and equity upside.
The Old Way
Wire the money. Walk away. Wait a decade.
Spray & Pray
Capital scattered across dozens of bets. Most fail, the investor adds nothing, and the money gets lost.
Funded & Forgotten
8 in 10 portfolio companies die within four years after investment and never return money to the investor.
Idle for a Decade
Capital locked 7–10 years. No in-between cash flows, no exits, no liquidity.
The Flywheel Way
Save today. Earn equity. Compound forever.
One Euro, Two Benefits
The same euro delivers both operational cash flows and profits, and an equity stake that compounds and liquidates over time — typically two to three years.
Plugged Into Your Business
Each portfolio company is integrated as a vendor or partner inside your operations — cutting costs or unlocking revenue in your core business.
Working From Day One
No 10-year wait. Capital starts producing measurable P&L impact in quarter one and keeps compounding — with a big lump-sum cash event at the end of the investment lifecycle.
The outcome
Day-One Impact
Operational savings or revenue lift in your core business from day one.
Equity Upside
Equity upside on every euro deployed — you own the asset, not just rent it.
Compounding Portfolio
A portfolio that compounds — not waits — with liquidity events along the way.
The Solution
The Flywheel Model
Three steps that turn passive capital into a compounding engine — where every euro works twice.
Invest
01Deploy capital as equity into a vetted startup — the same budget you'd otherwise hand to a vendor on a yearly contract. Except now, you own the asset.
Own the assetIntegrate
02Their product goes live in your operations from week one. They get a paying customer and real usage data; you get a tool that starts paying for itself.
Live from week oneCompound
03Every quarter, you book operational savings. At exit, you realize capital gains on the equity you bought — two return streams from one single cheque.
The Double DipThe "Double Dip" Effect
Same capital, two return streams
Vendor Expense or R&D Budget — Gone
Money handed to a vendor or burned in R&D to bring new solutions into your business. No equity, no upside, no exit value — just an invoice at the end of every month.
Equity Stake + Uncapped Operational Gains + Exit Upside
The same €100K buys an equity stake, generates annual profits from day one, and pays out an exit windfall that compounds — model your own numbers in the calculator below.
Calculator
Model Your Returns
Adjust the inputs and see how the Flywheel compounds operational savings with equity appreciation — benchmarked against just paying a vendor.
The formula
Verdict
At year 3, the Flywheel beats vendor spend by
+€910KParameters
Capital
Capital deployed as equity instead of vendor spend
Multiple realised on the equity stake at exit
Holding period before the equity stake liquidates
Operations
What you pay vendors per year for this capability
Share of vendor spend eliminated by the startup's tool, per year
Annual Profits
Vendor Cost × % Saved
€80K
Vendor Cost over 3 years — Sunk
Net position
−€600K
= Vendor Cost × Years
Annual Profits + Exit Proceeds
Net advantage
+€910K
ROI
4.1×
Payback
15mo
= Profits × Years + Equity × Multiple − Equity
Proof
Numbers Don't Lie
Real results from our first completed flywheel cycle — from investment to exit.
0x
Exit multiple achieved
0
Days from invest to exit
€0K
Operational savings unlocked
0x
Faster capital recycling vs. traditional VC
Case Study
First Flywheel Cycle
An operating partner invested €100K in a supply-chain SaaS startup and deployed it across their operations the same month. Within 210 days they cut logistics costs by 60% and exited at a 1.7x multiple.
The startup launched with validated revenue from day one. The exit capital was recycled into the next flywheel cycle — compounding returns, not parking them.
We have several more case studies like this one and are happy to share more details on request.
Capital Velocity
Traditional VC
7-10 years
Flywheel
6-18 months
For SME Owners
Why Partners Join the Flywheel
Three layers of value that make the Flywheel the smartest way for SMEs to invest and operate.
Shared Services
Legal, finance, HR, compliance — pooled across the portfolio. Enterprise-grade back-office at a fraction of the cost.
The "Free" Tool
Your equity investment IS the vendor payment. Same operational tool, but you own a stake. Net software cost: zero.
De-Risked by Design
No partner commits alone. If nobody will be the launching customer, the deal doesn't happen. Real demand or no deal.
Traditional VC vs. Flywheel
The Evolution
From Batch to Flywheel
Three versions of venture capital — each one a step closer to how investing should actually work.
Version 1.0
The Batch
Investment Style
Bet on 30 companies, hope for 1 winner
Investor Role
Wire money, disappear for a decade
Revenue Generation
Zero — startup fends for itself
Risk Profile
All risk, no demand validation
Value Creation
Hope-based — pure speculation
Version 2.0
The Advisor
Investment Style
Smaller portfolio, some guidance
Investor Role
Occasional intros, advisory calls
Revenue Generation
Warm referrals, no commitments
Risk Profile
Partially de-risked via network
Value Creation
Incremental — capital still passive
Version 3.0
The Flywheel
Investment Style
Equity replaces vendor spend — you own, not rent
Investor Role
Launching customer + strategic partner
Revenue Generation
Guaranteed first revenue from day one
Risk Profile
Hard demand gate — no buyer, no deal
Value Creation
Compounding — savings + equity upside
Risk Mitigation
Built to De-Risk
Three structural safeguards — not disclaimers, not projections. Real mechanisms that reduce risk before capital is deployed.
"Hard Demand" Gate
No capital moves until a partner commits as launching customer. No real demand = no investment. The #1 startup killer eliminated before a single euro is deployed.
Shared Risk, Shared Reward
7–10 partners co-invest €100K each. Built-in customer base, diversified exposure, no single point of failure.
Operator-Level Visibility
You use the product daily. You see traction and problems in real time — not through quarterly slide decks.
The Team
Operators backing operators
A team that blends decades of hands-on operating experience with disciplined asset management.
Kauan Von Novack
Co-Founder, Flywheel Fund
17x founder with 2x exits, 4x IPOs and 2x M&A across global markets. CEO of Hypernova — 2x Financial Times Top Startup Hub. Three-time published author and lifelong operator turning bold ideas into real businesses.
LinkedIn
Joey Moreau
Co-Founder, Flywheel Fund
Managing Partner at More Ventures and Co-Founder of Bizdex. Former Group COO at Startupbootcamp, scaling 30+ programs and listing multi-million euro funds on the stock exchange.
LinkedIn
Simão Calado
Co-Founder, Flywheel Fund
Founder of ALLPROCARE and Board Member at Acelera Portugal by Hypernova. Connector of operators, capital and ideas. Builds partnerships that turn into long-lasting, successful businesses.
LinkedInAsset Manager
Regulated by Plural
Flywheel Fund is regulated by Plural, a licensed asset manager bringing institutional-grade governance to every investment.
Invest
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Secure your spot in Flywheel Fund I. Pay securely via Stripe.
Join the Flywheel
Stop Spending. Start Owning.
Convert your vendor budget into equity. Every euro works twice — savings today, returns at exit.
Backed by 7+ SME partners across Europe